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Last month, Kristin Shotwell, 21, was walking home from class when her friend told her that he had seen her profile pop up on Tinder while visiting the University of Georgia in Athens.

There was one problem: Shotwell, a junior at the University of North Carolina at Chapel Hill, had been nowhere near Athens at the time and had never signed up for Tinder. Still, she shrugged it off, until her friends sent her a screen shot of a girl named "Kim."

“That is when it hit home, when I saw my face on a bio that had nothing to do with me,” Shotwell told NBC News.