English 
فارسی I first present theoretical considerations, followed by a description of the interviews I conducted with Tinder users
My motivation for conducting this study, presented as a research question, is to explore: What are the pre-match impression management practices of Tinder users? For this paper, I draw on the impression management literature, keeping in mind the relevance of a technologically mediated dating environment. Interview analysis is followed by a conclusion and discussion.
Impression management on dating apps
Goffman ( 1959 ) classically argues that individuals attempt to control or guide others' impressions by manipulating setting, appearance, and behavior. According to Leary and Kowalski ( 1990 ), there are two key processes in impression management. First, there is impression motivation, ‘when people become motivated to engage in particular self-presentation behaviors' (Leary, 1995 , p. 53). Past research has established that in the context of mediated dating environments, users are highly motivated to control the impression they create (Ellison et al., 2012; Koestner Wheeler, 1988 ; Kramer Winter, 2008 ; Toma, Hancock, Ellison, 2008 ; Zytko et al., 2014 ). This high motivation can be illustrated in how users are sometimes tempted to present themselves in idealized ways.