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English Hinge’s CEO wants you out of his app and back into the real world
Even during a pandemic-fueled period of lockdown and social distancing, dating apps have continued to boom. In part because they're the only game in town; people can't meet in bars or mingle at work functions, so they're turning to apps as a way to find love. In fact, technology sits at the center of dating and relationships like never before. What does that mean a dating app should be?
That's what Justin McLeod, the CEO of Hinge, spends his time thinking about. Hinge has been on a growth tear the last couple of years - McLeod said it's the fastest-growing dating app on the market - as it tries to help users be more thoughtful, intentional and effective in finding someone to be with. Hinge's thing has always been that it is “the dating app designed to be deleted,” which feels increasingly unusual in a market crowded with apps trying to steal your every waking second. (A disclaimer: Bennett Richardson, Protocol's president, was in a former life a co-founder of Hinge.)
I think the pandemic really accelerated a lot of dating trends that we were headed for anyway
For the first episode in Source Code's monthlong series about how tech is affecting love, dating, sex, relationships and everything else, McLeod joined the show to talk about the role of dating apps, what “dating” even means in an increasingly digital world and what it means to build an app you hope people don't really use.
You can hear our full conversation on the latest episode of the Source Code podcast, or by clicking on the player above. Below are excerpts from our conversation, edited for length and clarity.
And so I think dating apps were a tool for a lot of people who wanted to hit the reset button
Obviously everything about the way people date and socialize has changed the last couple of years.