established-men-recenze Seznamka

I Introduction

The purpose of today's paper will be to speak about brand new close relationships between three notions widely used in the cognitive sciences now - stereotypes , prototypes , and idealized intellectual patterns (ICMs) also to generate a link between her or him and the idea of archetype . By the placing this type of impression about construction of media discourse, this new paper provides a free account of the altering icon of women on Bulgarian force. The cornerstone to own instance a merchant account is the diachronic study off one or two blogs taken from brand new Bulgarian force, which roughly cover next half of the brand new twentieth 100 years. For this reason investigation a valuable conclusion emerges - brand new image of women on the Bulgarian press has changed more on stereotypical housewife model towards idealized image of one's cognitive effect of women now.

II Specific theoretic requirements

The newest logo of women on drive try closely about several mental techniques very first analyzed by the Aristotle - regarding categorization and you can classification . Indeed categorization can be described as a psychological procedure of classification plus the groups, established men App and this come from you to process has actually their own build, the essential brand of that is first recommended because of the Rosch (1981). Groups is organized hierarchically off specific so you're able to conventional ones, the midst of a good taxonomic hierarchy are occupied from the cognitively most outstanding classes labeled as entry-level classes . The entire process of generalization are a step upwards from the very first level regarding the hierarchical structure and it leads to yet another level - this new superordinate level (superordinate categories). The whole process of requirements on the other hand are one step downward on basic level plus it causes brand new subordinate top (under kinds) .